Technology

The Internet is steadily growing in popularity, so too is online marketing. Internet marketing, also known as digital marketing, involves using the internet for business promotion. The idea behind is to spread and create awareness about enterprise’s products and services through the web.
Internet marketing includes several different strategies, including Search Engine Optimization (SEO), reputation management, social media and content marketing, as well as pay-per-click advertising among others. A significant number of businesses utilize at least one of these approaches to promote themselves.

However, do you know Video marketing is one of the best practices to improve your business performance? Many companies today are engaging their business promotions with SEO Video Marketing to enjoy first page ranking for YouTube and Google searches. If you are not aware of Video SEO (VSEO), this article will give an overview of what it entails.

Video marketing involves video optimization for search engine ranking and traffic. It is a practice that came into play in 2007 after the introduction of Universal Search feature by Google. Before then, search results were text-related only, and it is hard to find videos, PDFs formats, and animated slides on the internet. Today, we can enjoy unified results for any keyword search, thanks to Universal Search feature.

With such a big step, we are not surprised that a few people have not yet embraced Video marketing to drive traffic and SEO rankings. Therefore, we shall look at the benefits of VSEO to businesses.

Benefits of Video Marketing to Digital Enterprises

1. Unlike any other web content, videos have higher probabilities of showing up on the first page of search results. Therefore, your videos can now have a share of the blended results on the first page in search engines.

2. A significant percentage of activities by web users involve video searches and video watching. So, it is a remarkable idea of promoting your products and services using online videos because you are rest assured consumers will reach and watch your videos.

3. Use of high-quality videos is one of the sources of sustaining traffic. Interestingly, your videos will receive more viewers and probably more shares. Every share will contribute to some inbound links, bearing in mind that link building enhances general SEO of any website.

4. If your videos are of high quality, this will make your website “sticky” to visitors because they will spend more time watching the embedded videos. Thus, these users are likely to be converted into potential buyers.

How VSEO Works

It is worth noting that search engines are slightly different from people. Google or YouTube doesn’t recognize the quality of your videos like people does. So, to rank your videos higher, you need to make compelling video titles and descriptions with specific keywords and tags. Also, search engines rank videos according to metadata, likes, dislikes, video length, audience retention, and some viewers.

Since Google and YouTube use the above information to index your videos, you need to choose highly skilled video marketing experts to manipulate and optimize the video setting. This will help in ranking your videos on the first page, hence increasing traffic into your site.

Technology

5 Essential Things to Consider When Choosing a Web Hosting Company

Having just been in the market for web hosting, I thought it’d be fitting to share the helpful bits of information I came across through my research.

People who own various websites prefer to work with particular web hosting companies. After creating a website, you need to identify a particular hosting provider depending on the plans of your site. Either your site is for business or blogging, you need to consider some aspects.

What To Look For In A Web Host

Web hosting involves complex choices because the industry players offer diverse types of services. For beginners, here are some of the essential things to consider at the initial stages while looking for a web hosting company.

web-hosting-connection

1. Packages Offered

It is advisable to choose a host that offers packages based on what you need. The web host should also provide you with intuitive tools to set up the site that can deliver what you want. Therefore, read several reviews and then make a list of 4 to 5 hosts and then compare their features and benefits. This process may be time-consuming, but you will finally get the best web hosting company to serve you appropriately.

2. Technical Support

A reliable web hosting company should be ready to offer full-time technical support. The best way to know if the company offer full technical support is through reading hosting reviews of different companies. It might be a complicated task, but it is the better option than choosing an unreliable web host that will disappoint you at the end. Remember, it is impossible to quit a particular web hosting plan before the contract period is over. Therefore, you should take some of your precious time to research thoroughly to avoid such inconveniences and costly mistakes.

3. Payment Terms

It is critical to determine the payment terms used by a particular web hosting company before striking any deal. For instance, $5 every month seems to be a good deal, but the company might be accepting annual upfront payment of $60. However, avoid going for only bad companies because they may not offer all the features and benefits you require.

4. Ease-of-Use of Control Panel

Another aspect to consider is the ease-of-use of the control panel, which should have handy features included to make website set up easy and fun. Reliable web hosting companies allow an option for content management system installation, which provides easy website creation and operation. Therefore, you need to choose a web hosting company that offer service requirements that match your level of expertise.

5. Free Additional Sites

A good web hosting company will allow you to add more sites without extra monthly charges. Most of the internet hosts charge a regular monthly fee for one site, but it is usually free of charge whenever the client needs to include additional sites.

Lastly, check if there is the provision of online email access and forwarding. Having a good email system is essential for smooth management of all incoming emails from other websites. Also, consider if you can quickly navigate the control panel of a particular web host to avoid time wastage that might reduce productivity.

Technology

 

This is such an awesome computer setup for a graphic designer or creative person! Man, I miss my dual monitors so much. They really do make you more efficient and work is much more enjoyable. If you haven’t check out a dual display setup before, you should really think about it if you have $3,000 to blow haha.