The Internet is steadily growing in popularity, so too is online marketing. Internet marketing, also known as digital marketing, involves using the internet for business promotion. The idea behind is to spread and create awareness about enterprise’s products and services through the web.
Internet marketing includes several different strategies, including Search Engine Optimization (SEO), reputation management, social media and content marketing, as well as pay-per-click advertising among others. A significant number of businesses utilize at least one of these approaches to promote themselves.
However, do you know Video marketing is one of the best practices to improve your business performance? Many companies today are engaging their business promotions with SEO Video Marketing to enjoy first page ranking for YouTube and Google searches. If you are not aware of Video SEO (VSEO), this article will give an overview of what it entails.
Video marketing involves video optimization for search engine ranking and traffic. It is a practice that came into play in 2007 after the introduction of Universal Search feature by Google. Before then, search results were text-related only, and it is hard to find videos, PDFs formats, and animated slides on the internet. Today, we can enjoy unified results for any keyword search, thanks to Universal Search feature.
With such a big step, we are not surprised that a few people have not yet embraced Video marketing to drive traffic and SEO rankings. Therefore, we shall look at the benefits of VSEO to businesses.
Benefits of Video Marketing to Digital Enterprises
1. Unlike any other web content, videos have higher probabilities of showing up on the first page of search results. Therefore, your videos can now have a share of the blended results on the first page in search engines.
2. A significant percentage of activities by web users involve video searches and video watching. So, it is a remarkable idea of promoting your products and services using online videos because you are rest assured consumers will reach and watch your videos.
3. Use of high-quality videos is one of the sources of sustaining traffic. Interestingly, your videos will receive more viewers and probably more shares. Every share will contribute to some inbound links, bearing in mind that link building enhances general SEO of any website.
4. If your videos are of high quality, this will make your website “sticky” to visitors because they will spend more time watching the embedded videos. Thus, these users are likely to be converted into potential buyers.
How VSEO Works
It is worth noting that search engines are slightly different from people. Google or YouTube doesn’t recognize the quality of your videos like people does. So, to rank your videos higher, you need to make compelling video titles and descriptions with specific keywords and tags. Also, search engines rank videos according to metadata, likes, dislikes, video length, audience retention, and some viewers.
Since Google and YouTube use the above information to index your videos, you need to choose highly skilled video marketing experts to manipulate and optimize the video setting. This will help in ranking your videos on the first page, hence increasing traffic into your site.